In the small world of advertising, the focus is always on client work, but of course agencies need to market themselves too.
I joined this full-service integrated production company when it was still called InTheMO Interactive, which means I was fortunate to be highly involved in its total rebranding.
In addition to drastically revamping its visual identity, the very personality of the agency shifted, and this naturally influenced its new voice. As the writer of all the copy for the agency and MohawkDigital.com, my goal was to reflect the true personality of Mohawk: not quite as brash as in its adolescent years, but still whole-heartedly collaborative and always lively.
This particular section is also strongly representative of the agency's rebranding. Much of our client work was as a partner or vendor with some of the big-dog agencies (McCann Erickson, Saatchi & Saatchi, BBDO), which necessitated successful collaborations among multiple teams. We were excited to showcase the quality and variety of work (video production and tech projects in particular) that we were capable of, while also stressing this collaborative spirit.