I got to be part of the Razorfish team tasked with crafting a complete overhaul of Honda.com.
Our goal: Create a comprehensive experience that places the user at the center of the site, always just a tap or two away from any information he or she is seeking or may wish to explore. And of course, tell the real Honda (and Acura) story in an authentic, delightful way.
Thanks to Razorfish’s bulletproof development capabilities, its bold creative directors, and the many senior people at Honda who were excited to take chances and finally give their storied company a true online voice, the transformation is pretty astounding:
The grid design adopted across the site facilitates easy updates, making each page effectively evergreen while ensuring that the experience is optimized for any device. Subtle image zooms, animations, background video loops, and progressive loading all enhance the futuristic feel.
Over time, we wrote and designed lots of content, and much of my and my art-director partner’s focus was on Honda’s four brand pillars: Mobility, the Environment, Community, and Safety. Each pillar effectively gets an entire mini-site within the site, with a portal to each living on the homepage, and features further content for users to explore — products, news, videos, reports, links to the company’s many brands, and more, all enforcing their core beliefs and reason for existing.
We also mined Honda’s many existing digital properties to find compelling stories — there was so much that we learned and felt that Honda should share and promote. Indeed, the purpose of the new site is to reintroduce the world to a fascinating company that has helped create our modern world (and from its inception has always kept its focus on creating the future, too).
There’s tons more content and I can’t link to it all, but if you explore the site hopefully you’ll agree that it is beautifully executed and truly delightful. Again, hats off to Razorfish’s developers for making our vision real, and to Honda for being wonderful to collaborate with and just as excited as we were to help create it all.