“Explore hundreds of our storied creations in this 360° immersive experience...”

This virtual experience was one of the first pieces I worked on to go live on Honda.com.

It is a virtual recreation of all three floors of the Honda Collection Hall in Motegi, Japan, which showcases over 350 “meticulously restored motorcycles, automobiles, power products and racing machines from throughout Honda’s innovative history.” (Oh, and one of Honda’s groundbreaking Asimo robots lives there now too.)

The digital replica of the gallery is impressive on a desktop or laptop, but launching it on a smartphone or tablet automatically commandeers your device’s accelerometer, so that your view of the museum changes to match however you tilt or point the device.

It’s truly 360° in every direction (think Google Street View) — we had to write instructions in case someone’s first view was of the museum floor.

The gateway tile on Honda’s homepage (shown above) and the experience’s introductory modal are both designed to get users to start exploring right away.