These vibrant, succinct emails were sent to Bloomingdale's rewards members for in-store deals, and were very successful. We would plan the monthly messages at the beginning of each year to enable a head start on their design and development.
Bloomingdale’s was particularly enjoyable to write for, for two main reasons.
First, the client was a stickler for concision. This can be a challenge, but brevity should always be the goal, so it was refreshing to have a client embrace these constraints.
Second, we worked with a brilliant illustrator who created the graphics for each digital piece by hand in exquisite watercolor. I’m not sure I’ve worked on any more beautiful marketing campaigns.