With Beats by Dr. Dre becoming a part of Apple, it made perfect sense for the brand to start blasting its bold voice, POV, and unmatched access to artists on Apple Music.
The Beats Brand Design team helped launch the new channel, where Beats of the Week and other curated playlists are posted.
Below are some examples from live playlists and posts on the Apple Music Connect feed.
Beats of the Week gets refreshed . . . weekly — and not just with new music, but also with songs seeded in upcoming Beats campaign releases and other projects.
Playlists curated in collaboration with top athletes and artists and in concert with other Beats campaigns are posted regularly. Here’s Mr. Newton’s.
The playlist Draymond Green uses to get ready for big games — shared just in time for the NBA Finals (and tied to the launch of the new [READY] campaign.
To celebrate and promote the short film The 7 Deadly Sins of Edward Enninful, produced by Beats and directed by Nick Knight of SHOWstudio Films to honor Enninful’s quarter-century of preeminence in fashion, art, and photography, Beats created a playlist inspired by each deadly sin.
Explore away — lots of interesting playlists are being shared through Apple Music, from record labels, music mags, fashion brands, tech companies and more.