(One of the coolest projects I’ve ever been a part of. )
The Challenge: How could we best convey all the benefits of the most sustainable (the only supersonic aircraft ever designed for carbon-neutral operation), quietest (no sonic boom??), fastest private supersonic jet ever built? How do we introduce the world to the future?
Our Solution: Humanize Aerion Superonic’s slick, stylish, unbelievably fast As2 jet by focusing on what it does best: protecting people’s most valuable resource — time — while allowing more one-on-one communication and cross-cultural experiences.
It’s always a dream teaming up with my colleagues at Idol Partners. Co-Founders Scott Pargett (Creative Director) and Brad Burke (Director of Design) are old friends from our collaboration on Honda.com — and they’re both brilliant.
This time, we were tasked with telling the story and recreating the entire digital presence of another transportation company. But instead of a vehicle, it’s a supersonic jet backed by some big names in aeronautics with big dreams of a new way for people to travel the world — sustainably and faster than ever before.
Our small team had the pleasure of working closely with the leaders of Aerion Supersonic — CEO and President Tom Vice (former President of Northrop Grumman Aersospace Systems) and CFO and EVP of Strategy Mike Mancini (a finance and tech luminary out of Silicon Valley). The long-term dream of Aerion’s visionary leadership is to democratize sustainable supersonic flight, allowing people to can enjoy the finer things in life and navigate today’s modern economy without being down by travel.
This made it an incredible learning opportunity for us creatives (one small example — I learned that “hypersonic” and “supersonic” have different technical definitions). And it enabled us to work super fast and efficiently. You know, just like the AS2 jet — which we and Aerion lovingly refer to as a time machine. Because it is a time machine, when you really think about it…
With the spectacular technology and style packed into this futuristic jetcraft (which still can’t be shown in its entirety in photography, owing to proprietary aeronautic engineering), one refreshing part of the work was Aerion’s focus on personal relationships and the environment.
Because of the many benefits of the fastest, cleanest, and quietest (I’ll say it again — no sonic boom!) private jet on Earth, saving people time is first among them.
And the reason Aerion believes cutting down travel time is so important? Because it will allow people to spend more time with each other, whether that’s for face-to-face business meetings on the other side of the world, or for real facetime with family back home (and not merely via FaceTime from a hotel).
Aerion designed the AS2 to be inherently environmentally friendly. In fact, Aerion is the first aircraft OEM to commit to a goal of 100% carbon neutrality. This commitment has led to a lot of firsts…
“The AS2 is also the first supersonic aircraft designed without an afterburner, the first supersonic aircraft designed with the ability to accept 100% biofuels (as opposed to blends), and the first OEM to plan for truly carbon-neutral operations via carbon reduction strategies (not just financial offsets).”
With the AS2, Aerion will also be the first to prove an aircraft can fly at supersonic speeds over land with no noise on the ground.
“This is a challenging feat requiring revolutionary aircraft design and an incredibly efficient supersonic engine from GE Aviation — the Affinity Engine…”
It’s quite something to work directly with people at the forefront of sustainable supersonic flight. Explore the rest of the beautiful experience at aerionsupersonic.com.