Before the company retrained its focus on Mopro (their burgeoning startup venture), my time was almost exclusively dedicated to the interactive side of the business (InTheMO Interactive and later the rebranded Mohawk Digital). This means lots and lots of pitch decks, RFPs, and other spirited quests for new business, not to mention executive presentations and VC fundraising decks.
Often (and ideally) with the help of talented designers but sometimes virtually solo, I created Mohawk’s multimedia decks exclusively in Adobe InDesign and Apple Keynote. (Incidentally, Keynote is so exceptional that it's hard to see why PowerPoint still exists.)
Alas, the nature of pitching is that it’s all confidential. I can’t show a thing. The goal for each one was to tell a compelling story in logically ordered, digestible pieces featuring concise, active copy; clean design & typography; and striking, relevant imagery.
Those in the industry surely have a good idea of how they went: You win some (Miller Lite/Saatchi & Saatchi; Lowe’s/BBDO; Lenovo/Saatchi & Saatchi; Yahoo! original programming) and you lose too many (Coca-Cola, Bud Light Platinum). And then, regardless, you try again.
Failing to win pitches is an unavoidable reality for any small agency that wants to grow. It can be wise to focus (say, ~75%) on bids that seem tailored precisely to your team’s strengths or that arise from repeat business from happy clients, but to truly grow it is necessary to reach for jobs (~25%) that will force your agency to explore new ground. The odds of winning in that last category are longer, and that’s OK.