This super-collaborative project was already well underway at 72andSunny when I joined the creative team, helping to write video scripts and supporting digital content.
In addition to one big live-streamed event culminating each week of Camp Google, there was also a supporting series of fun educational videos featuring science experiments related to each major topic (Ocean Week, Space Week, Nature Week and Music Week).
My art director partner and I worked with the project’s creative directors on the scripts and site copy for Space Week and Music Week (side by side with another writer/designer team who handled Ocean Week and Nature Week).
Space Week videos included “How Do You Defy Gravity” and “What Are Constallations”, which provided plenty of opportunities to showcase the amazing powers of Google Sky.
Music Week videos included “What Does Sound Look Like” and “What Makes Things Louder.”
Lots of fun. The site came out beautifully too. While camp.withgoogle.com and the videos above are no longer live (Camp’s over), the campaign spot lives on and nicely captures the fun and wonder of it all — “Let’s Find Out”!
Oh, and did you know there are 88 officially recognized constellations?